{"id":10331,"date":"2025-09-30T22:25:44","date_gmt":"2025-09-30T19:25:44","guid":{"rendered":"https:\/\/kiyevlyanka.info\/?p=10331"},"modified":"2025-09-30T22:26:36","modified_gmt":"2025-09-30T19:26:36","slug":"novosti-digital-rynka-crm-dlya-tovarnogo-biznesa-v-beauty-sfere","status":"publish","type":"post","link":"https:\/\/kiyevlyanka.info\/ru\/articles\/novosti-digital-rynka-crm-dlya-tovarnogo-biznesa-v-beauty-sfere","title":{"rendered":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 digital-\u0440\u044b\u043d\u043a\u0430: CRM \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 beauty-\u0441\u0444\u0435\u0440\u0435"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ff60ed17151\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #090909;color:#090909\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #090909;color:#090909\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ff60ed17151\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiyevlyanka.info\/ru\/articles\/novosti-digital-rynka-crm-dlya-tovarnogo-biznesa-v-beauty-sfere\/#Digital-%D1%82%D1%80%D0%B0%D0%BD%D1%81%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D0%B8%D1%8F_%D0%B8%D0%BD%D0%B4%D1%83%D1%81%D1%82%D1%80%D0%B8%D0%B8_%D0%BA%D1%80%D0%B0%D1%81%D0%BE%D1%82%D1%8B\" >Digital-\u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043a\u0440\u0430\u0441\u043e\u0442\u044b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiyevlyanka.info\/ru\/articles\/novosti-digital-rynka-crm-dlya-tovarnogo-biznesa-v-beauty-sfere\/#%D0%A7%D1%82%D0%BE_%D1%82%D0%B0%D0%BA%D0%BE%D0%B5_CRM_%D0%B4%D0%BB%D1%8F_%D1%82%D0%BE%D0%B2%D0%B0%D1%80%D0%BD%D0%BE%D0%B3%D0%BE_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0\" >\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CRM \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiyevlyanka.info\/ru\/articles\/novosti-digital-rynka-crm-dlya-tovarnogo-biznesa-v-beauty-sfere\/#%D0%9A%D0%B0%D0%BA_CRM_%D0%BF%D0%BE%D0%BC%D0%BE%D0%B3%D0%B0%D0%B5%D1%82_beauty-%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D1%8F%D0%BC\" >\u041a\u0430\u043a CRM \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 beauty-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiyevlyanka.info\/ru\/articles\/novosti-digital-rynka-crm-dlya-tovarnogo-biznesa-v-beauty-sfere\/#%D0%9F%D1%80%D0%B8%D0%BC%D0%B5%D1%80%D1%8B_%D0%B8%D1%81%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F_%D0%B2_beauty-%D1%81%D1%84%D0%B5%D1%80%D0%B5\" >\u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432 beauty-\u0441\u0444\u0435\u0440\u0435<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiyevlyanka.info\/ru\/articles\/novosti-digital-rynka-crm-dlya-tovarnogo-biznesa-v-beauty-sfere\/#%D0%9E%D1%88%D0%B8%D0%B1%D0%BA%D0%B8_%D0%BF%D1%80%D0%B8_%D0%B2%D0%BD%D0%B5%D0%B4%D1%80%D0%B5%D0%BD%D0%B8%D0%B8_CRM\" >\u041e\u0448\u0438\u0431\u043a\u0438 \u043f\u0440\u0438 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0438 CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiyevlyanka.info\/ru\/articles\/novosti-digital-rynka-crm-dlya-tovarnogo-biznesa-v-beauty-sfere\/#CRM_%D0%B4%D0%BB%D1%8F_beauty-%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0_%D0%BA%D0%B0%D0%BA_%D0%B8%D0%BD%D0%B2%D0%B5%D1%81%D1%82%D0%B8%D1%86%D0%B8%D1%8F\" >CRM \u0434\u043b\u044f beauty-\u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043a\u0430\u043a \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiyevlyanka.info\/ru\/articles\/novosti-digital-rynka-crm-dlya-tovarnogo-biznesa-v-beauty-sfere\/#%D0%A2%D1%80%D0%B5%D0%BD%D0%B4%D1%8B_2025_%D0%B3%D0%BE%D0%B4%D0%B0\" >\u0422\u0440\u0435\u043d\u0434\u044b 2025 \u0433\u043e\u0434\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiyevlyanka.info\/ru\/articles\/novosti-digital-rynka-crm-dlya-tovarnogo-biznesa-v-beauty-sfere\/#%D0%97%D0%B0%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D0%B5\" >\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital-%D1%82%D1%80%D0%B0%D0%BD%D1%81%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D0%B8%D1%8F_%D0%B8%D0%BD%D0%B4%D1%83%D1%81%D1%82%D1%80%D0%B8%D0%B8_%D0%BA%D1%80%D0%B0%D1%81%D0%BE%D1%82%D1%8B\"><\/span>Digital-\u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043a\u0440\u0430\u0441\u043e\u0442\u044b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Beauty-\u0440\u044b\u043d\u043e\u043a \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d \u043d\u0430 \u044d\u043c\u043e\u0446\u0438\u0438 \u0438 \u0434\u043e\u0432\u0435\u0440\u0438\u0435, \u043d\u043e \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0433\u043e\u0434\u044b \u043e\u043d \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u0434 \u0432\u043b\u0438\u044f\u043d\u0438\u0435\u043c \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439. \u041e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u0438, \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0438 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438. \u0412 \u044d\u0442\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435&nbsp;<strong>CRM \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/strong>&nbsp;\u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u0440\u043e\u0441\u0442\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A7%D1%82%D0%BE_%D1%82%D0%B0%D0%BA%D0%BE%D0%B5_CRM_%D0%B4%D0%BB%D1%8F_%D1%82%D0%BE%D0%B2%D0%B0%D1%80%D0%BD%D0%BE%D0%B3%D0%BE_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0\"><\/span>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CRM \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CRM (Customer Relationship Management) \u2014 \u044d\u0442\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u043c\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043f\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0445 \u0441 \u0442\u043e\u0432\u0430\u0440\u0430\u043c\u0438. \u0412 beauty-\u0441\u0444\u0435\u0440\u0435 \u044d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u0430\u043c\u0438 \u0438 \u0441\u043a\u043b\u0430\u0434\u043e\u043c;<\/li>\n\n\n\n<li>\u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0441 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u043c \u0438 \u043e\u0444\u043b\u0430\u0439\u043d-\u0442\u043e\u0447\u043a\u0430\u043c\u0438;<\/li>\n\n\n\n<li>\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439;<\/li>\n\n\n\n<li>\u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u0440\u0438\u0432\u044b\u0447\u0435\u043a;<\/li>\n\n\n\n<li>\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_CRM_%D0%BF%D0%BE%D0%BC%D0%BE%D0%B3%D0%B0%D0%B5%D1%82_beauty-%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D1%8F%D0%BC\"><\/span>\u041a\u0430\u043a CRM \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 beauty-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0435\u0440\u0432\u0438\u0441\u0430<\/strong><br>\u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b.<\/li>\n\n\n\n<li><strong>\u0420\u043e\u0441\u0442 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/strong><br>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0431\u043e\u043d\u0443\u0441\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n\n\n\n<li><strong>\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043e\u043c<\/strong><br>CRM \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0441\u0442\u0430\u0442\u043a\u0438 \u043d\u0430 \u0441\u043a\u043b\u0430\u0434\u0435 \u0438 \u0432\u043e\u0432\u0440\u0435\u043c\u044f \u043f\u043e\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b.<\/li>\n\n\n\n<li><strong>\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/strong><br>\u0420\u0430\u0441\u0441\u044b\u043b\u043a\u0438, \u0430\u043a\u0446\u0438\u0438 \u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u043c\u0438 \u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u043d\u0430 \u043d\u0443\u0436\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/li>\n\n\n\n<li><strong>\u041f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/strong><br>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0435 \u043f\u0440\u043e\u0434\u0430\u0436, ROI \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%B8%D0%BC%D0%B5%D1%80%D1%8B_%D0%B8%D1%81%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F_%D0%B2_beauty-%D1%81%D1%84%D0%B5%D1%80%D0%B5\"><\/span>\u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432 beauty-\u0441\u0444\u0435\u0440\u0435<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041a\u043e\u0441\u043c\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b<\/strong>\u00a0\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 CRM \u0434\u043b\u044f \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u0437\u0430\u043a\u0430\u0437\u043e\u0432 \u0438 \u043e\u0444\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436.<\/li>\n\n\n\n<li><strong>\u0421\u0430\u043b\u043e\u043d\u044b \u043a\u0440\u0430\u0441\u043e\u0442\u044b<\/strong>\u00a0\u0432\u043d\u0435\u0434\u0440\u044f\u044e\u0442 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0435\u0439 \u043a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u0438 \u0438 \u0443\u0441\u043b\u0443\u0433.<\/li>\n\n\n\n<li><strong>Wellness-\u0446\u0435\u043d\u0442\u0440\u044b<\/strong>\u00a0\u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044e\u0442 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 CRM-\u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9E%D1%88%D0%B8%D0%B1%D0%BA%D0%B8_%D0%BF%D1%80%D0%B8_%D0%B2%D0%BD%D0%B5%D0%B4%D1%80%D0%B5%D0%BD%D0%B8%D0%B8_CRM\"><\/span>\u041e\u0448\u0438\u0431\u043a\u0438 \u043f\u0440\u0438 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0438 CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0431\u0435\u0437 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 \u043f\u043e\u0434 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441;<\/li>\n\n\n\n<li>\u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u043a \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432;<\/li>\n\n\n\n<li>\u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 CRM \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0436;<\/li>\n\n\n\n<li>\u0438\u0433\u043d\u043e\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0430 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CRM_%D0%B4%D0%BB%D1%8F_beauty-%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0_%D0%BA%D0%B0%D0%BA_%D0%B8%D0%BD%D0%B2%D0%B5%D1%81%D1%82%D0%B8%D1%86%D0%B8%D1%8F\"><\/span>CRM \u0434\u043b\u044f beauty-\u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043a\u0430\u043a \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u044f CRM \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430, \u0430 \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c. \u041a\u043e\u0433\u0434\u0430 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c \u0437\u0430\u0434\u0443\u043c\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0438&nbsp;<a href=\"https:\/\/wezom.com.ua\/blog\/kak-sozdat-crm-dlja-tovarnogo-biznesa\" target=\"_blank\" rel=\"noopener\">CRM \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/a>, Wezom \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0443 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043a\u0440\u0430\u0441\u043e\u0442\u044b: \u043e\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u0430\u0437\u0430\u043c\u0438 \u0434\u043e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A2%D1%80%D0%B5%D0%BD%D0%B4%D1%8B_2025_%D0%B3%D0%BE%D0%B4%D0%B0\"><\/span>\u0422\u0440\u0435\u043d\u0434\u044b 2025 \u0433\u043e\u0434\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI \u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435<\/strong>: \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n\n\n\n<li><strong>Omnichannel CRM<\/strong>: \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 \u0432\u0441\u0435\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0435\u0434\u0438\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443.<\/li>\n\n\n\n<li><strong>\u0413\u0435\u0439\u043c\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/strong>: \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0447\u0435\u0440\u0435\u0437 \u0438\u0433\u0440\u043e\u0432\u044b\u0435 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0438.<\/li>\n\n\n\n<li><strong>\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0441 social commerce<\/strong>: \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0447\u0435\u0440\u0435\u0437 Instagram, TikTok \u0438 \u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u044b.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%97%D0%B0%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D0%B5\"><\/span>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CRM \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 beauty-\u0441\u0444\u0435\u0440\u0435 \u2014 \u044d\u0442\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0431\u044b\u0442\u044c \u0431\u043b\u0438\u0436\u0435 \u043a \u043a\u043b\u0438\u0435\u043d\u0442\u0443, \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e \u0438 \u0440\u0430\u0441\u0442\u0438 \u0434\u0430\u0436\u0435 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438.<\/p>\n\n\n\n<p>\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u044f \u0432 CRM \u0441\u0435\u0433\u043e\u0434\u043d\u044f, \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043a\u0440\u0430\u0441\u043e\u0442\u044b \u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u044c\u044f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital-\u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043a\u0440\u0430\u0441\u043e\u0442\u044b Beauty-\u0440\u044b\u043d\u043e\u043a \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d \u043d\u0430 \u044d\u043c\u043e\u0446\u0438\u0438 \u0438 \u0434\u043e\u0432\u0435\u0440\u0438\u0435, \u043d\u043e \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0433\u043e\u0434\u044b \u043e\u043d \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u0434 \u0432\u043b\u0438\u044f\u043d\u0438\u0435\u043c \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439. \u041e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u0438, \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0438 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438. \u0412 \u044d\u0442\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435&nbsp;CRM \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430&nbsp;\u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u0440\u043e\u0441\u0442\u0430. \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CRM \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 CRM (Customer Relationship Management) [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":10332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[11429,11426,11424,11422,11430,11433,11432,11425,11427,2154,11431,11428,11423,2334,11434],"motype":[21],"moformat":[136],"moimportance":[31],"class_list":{"0":"post-10331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-drugoe","8":"tag-ai","9":"tag-beauty-rynok","10":"tag-crm","11":"tag-digital","12":"tag-e-commerce","13":"tag-avtomatizacziya","14":"tag-analitika","15":"tag-industriya-krasoty","16":"tag-loyalnost","17":"tag-marketyng","18":"tag-omnikanalnost","19":"tag-personalizacziya","20":"tag-tovarnyj-biznes","21":"tag-trendy-2","22":"tag-upravlenie-skladom","23":"motype-articles","24":"moformat-reklamna","25":"moimportance-reklamna-stattya"},"_links":{"self":[{"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/posts\/10331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/comments?post=10331"}],"version-history":[{"count":1,"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/posts\/10331\/revisions"}],"predecessor-version":[{"id":10334,"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/posts\/10331\/revisions\/10334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/media\/10332"}],"wp:attachment":[{"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/media?parent=10331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/categories?post=10331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/tags?post=10331"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/motype?post=10331"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/moformat?post=10331"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/kiyevlyanka.info\/ru\/wp-json\/wp\/v2\/moimportance?post=10331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}